Art Direction, Branded Content, Strategy
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Coca-Cola Starlight

Coca-cola Starlight

Coca-Cola Starlight has landed and it tastes like space

 

Starlight was coming to Earth and the world needed to know! So we set out to create a press event that was out of this world. We transformed Coke HQ into the beautiful Starlight landscape and decked the shelves with the Starlight x Staple Pigeon merch, Coke merch, and of course lots and lots of cans and bottles. Award winning reporter Jewel Wicker sat down with Cokes very own Oana Vlad and Josh Schwarber to discuss the first edition of Coke Creations, the creative inspiration, partnerships, and of course the answer to the million dollar question; what does space taste like? We even had a special appearance from Ava Max, international pop sensation who was able to perform the very first concert on a can. Just scan a can (or bottle) of Coca-Cola Starlight and your world was transformed into an intergalactic performance unlike any other.