Art Direction, Branded Content, Strategy
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Minute Maid Aguas Frescas

Minute Maid Aguas Frescas

With the release of their new product, Minute Maid needed the perfect Gen Z sampling experience that would be fun, exciting and Refreshing AF.

AF stands for Aguas Frescas, or does it? ;)

So here’s what we did

We created a show stopping, retro motel inspired launch event; complete with a check-in desk, sampling bar, Hibiscus flower wall, Strawberry foam pool, and a Mango Tango dance floor at Wango Tango and the vibes were good AF.