Art Direction, Branded Content, Strategy
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The UPS Store

Look Mom I Did An ad for “that big football game on tv”

 

A little rough…

original storyboard

 

A little pride…

sound on (unless you’re in a quiet place)

…and in 48 hours might I add. It was 4:00pm on a Wednesday, the Wednesday before the big football game and the client had an ask. “We want our ad to be more football themed.” We had 2 hours to concept, 3 options to show, and needed 1 client approval. After a grueling 48 hours I’d say we had a “touchdown” and whatta ya know baby had her first big football game ad after only 6 months “in the real world.” See below for the process that made it all happen followed by my mom and sisters very loud but amazing support. This was fun.

 
 

a lot of kudos

 
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