Coca-Cola x Houston Rodeo
Grab your boots, your ice cold Coke, and giddy up!
Coke wanted to create a sampling experience that was big, loud, and fun. So we we did just that, introducing the Ice House. We created an eye-catching, sustainably produced brand experience of Texas-sized fun all complete with exclusive patches at Coca-Cola Outfitters, a Hook’em game, plenty of photo-ops, and of course the latest flavors from Coca-Cola. Due to its sustainable nature the Ice House was able to be used and reused at many events and is still touring today!