AC/DC Tour Branding

Problem: AC/DC, an Australian rock band, needs branding for an upcoming US tour

Solution: The use of the classic composition notebook and illustrative design relates to the bands school boy Angus Young, who’s uniform became an identifier for the band. The scratchy/sketched style mixed with a classically rebellious typeface relates to AC/DC’s “simply rock and roll” philosophy but with edge.

US Tour Poster

Concert Ticket

Press/VIP Pass

Souvenir T-Shirt

Souvenir Socks