Art Direction, Branded Content, Strategy

Marta Rebrand

Problem: There is a lack of ridership on Atlanta’s public transportation (MARTA).

P.S. This was a pre-covid problem

Solution: Rebrand that highlights the interconnectivity of MARTA and show the result of riding in the redesign of the station

Station Map

Train Pass (Breeze Card)

Additional Signage

Station Mock-Ups

Each time a person scans their branded Breeze Card lights appear in the station. The more you ride the more lights, the more “connected” a station is.