TYPE: Hair Moisturizer

Problem: First time “naturalistas” on-the- go who do not have the time to take care of their natural hair like they want to.

They may not even have the knowledge and know where to start when it comes to a routine and while in the store don’t have time to

stand in the aisles for hours trying to find the perfect product.

Solution: Type is for women who care about their hair but may not have the time/knowledge to when buying products. Type gives

a one-step process to moisture, making it an easy and beneficial addition to any hair journey. The use of graphic elements and a

high-end style helps these women know exactly which product to buy and feel it can fit into their classy aesthetic.