Art Direction, Branded Content, Strategy

The Greener Book Publication

Client: The Greener Book

Problem: Gen Z consumers want to support black-owned businesses,

but don’t have a way to find them while traveling.

Solution: A modern approach to the original Green Book’s used by African American travelers during segregation.With a more modern look/feel and young tone, The Greener Book gives young African American travelers a fun resource while giving back to their community.

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Issue Covers

Table of Contents

Editors Letter

Department Spread 1

Readers can use stickers to document what happens on their trip. Stickers serve as side.

Feature Story Spreads