Facts Ain’t Fiction (FAF)
Problem: Many GEN Z African American males are not planning to vote in the 2020 election.
Solution: A campaign and clothing line that encourages fighting the facts of the flawed system by voting as a unified front. Design concept based on popular streetwear fashion and elements of protesting; taking the things usually used to negatively stereotype my target audience and making them forms of empowerment.
This project aims to provide a sense of unity and support for those who feel the system is against them and my hope is not only get young black men to vote but to encourage allies to join the fight.
Posters
Custom “I Voted” sticker received at the polls. This sticker contains a one-time-use code that can be scanned online to get access to the Facts Aint Fiction clothing line and sneakers. Users can not purchase clothing/shoes without voting.
BaRbershop Poster
BillboardS
Like a “Bat Signal” to rally those for the “fight.” and introducing people to the facts in forms of data but keeping it ambiguous to create buzz
Instagram Posts
Clothing line will be in collaboration with Daylight Curfew, a brand that prides itself on collaborations and the fight for social justice.
MERCH SITE MOCK
Clothing will be sold on daylightcurfew.com using a pattern reminiscent of camo print and data visualization. It serves as a “uniform” people can wear as
they “fight” the system. Facts are woven in the pattern and also appear on the outer tags of the shirts.
Facts Caution Tape
Hoodie
Logo Shirt
Logo Shirt with a place to put “I Voted” sticker.
Harness Vest
FAF Jordan 1
A custom Facts Aint Fiction Jordan will be released on the Nike SNKRS app where users can only have access if they scan their custom “I Voted” sticker.
