Art Direction, Branded Content, Strategy
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eysee

eysee: the lead reflection

Problem: Wealthy white people don’t necessarily know/care about what’s going on in Flint, Michigan.

Due to the media’s lack of truthful reporting, local government’s lack of proactivity in fixing the issue, and overall

systemic racism, the citizens of Flint are still facing issues today. It began in 2014.

 

Solution: A blue monochrome moire pattern for a benefit art auction (Eysee) where patrons can see through the eyes of children affected by learning/mental disabilities due to contact with the poisonous water.

 

Reflective Mirror Box VIP Package

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VIP Invitation

Art Altering Kaleidoscope

Attendees will look at art through different lenses that mirror the experience of the children of Flint.

Attendees will look at art through different lenses that mirror the experience of the children of Flint.

Original Art vs Art through distorted Kaleidoscope lens

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Reusable Filter Straw

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Branded Paper Weight

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Microsite

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